“Connecting the world through a new way of online storytelling”
Your brand is more than simply words on a website or piece of marketing collateral. When you put your heart and spirit into it, it becomes a part of you, and you want people to see it in its best light. At Alinea, we understand this on a personal level. That’s why video production is our bread and butter. You want a team that under-promises and over-delivers while providing an unmatched experience that leaves you inspired to move forward. That’s what we’re all about.
Every story has a beginning. Our beginning is called “pre-production.” During this stage we deep dive into who and what you’re all about. A company is nothing more than the people working together towards its common objective. It’s important that your brand expresses elements of the very people that encompasses it while demonstrating what it is you’re focused on solving. Spending the appropriate time upfront in this phase exponentially increases the chances of success later-on.
- Video strategy/goal
- Story selection
- Project timeline
- Script creation
- Production team/equipment needs
- Location Scouting
The Alinea team will set up meetings with our production team in order to discuss the objective of the video. This is where we’ll align everyone to the project’s purpose once completed. We’ll establish the correct tone and feel for the chosen target audience while setting the branding in place to keep things consistent across the board.
The Alinea team will be responsible for drawing up the timeline, outlining the budget, identifying the people involved and finalizing any location details. If necessary, a visit to the location site may be helpful. As part of the shoot prep, everyone involved will be made aware of their role.
“Luck is what happens when preparation meets opportunity.”
The second phase in our process is called “production.” This is the fun part. This is where we come out with a film crew, equipment, lighting, and make your story come to life. This is our favorite part because we get to create an experience for our clients. We want to produce the best final product possible and we accomplish this through the experience we create while on set.
- Setting up the sound/lighting/video equipment
- Conducting interviews
- Recording voice-overs (if they are needed for your project)
- Capturing b-roll (extra footage that is used to support your story)
- Setting up Live Stream
Production is more than simply capturing some shots and recording a few interviews. It’s an entire experience. That’s what differentiates Alinea from all other production companies. We care deeply for our clients and the stories behind their brands. That’s why our sets are full of love and light, where people come together of like-mind, to capture the essence of who they are and what they are all about. We want you leaving our production a happier and healthier human. All you have to do is show up and we’ll take care of the rest.
“I’ve learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel.” – Maya Angelou
No story is complete without a happy ending. With Alinea, that’s what the final phase of our process is focused on. “Post-production” is where all three phases come together to make the magic happen. Our videographers and editors work closely with you, throughout this final phase, to ensure that the content delivered looks, feels, and sounds the way you need it to, every time, guaranteed.
- Logging the interviews
- Producing the story
- Video Editing
- Audio Mixing / Mastering
- Reviews / Edits / Approval
- Final Content Deliverables
During Post-production, our producers and editors go to work to make the final video look amazing, sound polished, while delivering on the proper tone and messaging to represent your brand properly. This usually takes approximately 6-8 weeks, but Alinea is known for working with tighter deadlines.
Once the video is ready, a first review can take place for minor revisions to be made.
Upon completion, the video will be exported to its final formatting.
Whether you are looking for video production for commercials, advertisements, brand films, documentaries, music videos, branded content, product and service videos, testimonials and case studies, or instructional videos, Alinea is the place to come to for all your video production needs!